Art Direction

2025

Posters

[ CLIENT ]

Personal Project

[ ROLE ]

Poster Design

[ YEAR ]

2025

[ IMPACT ]

An ongoing series, 2022–2025 and counting.

Visual culture keeps getting cleaner, faster, and more AI-generated. This ongoing series pushes the opposite way: each poster is built through physical scanning techniques that introduce grain, wear, and imperfection into the process. The result trades the polished surface for something you can almost feel — made, not generated.

[ THE CHALLENGE ]

The rule: nothing purely digital. If a texture couldn't be scanned, worn, or physically damaged, it didn't belong — friction as a feature, not a flaw.