Art Direction
2025
Posters
[ CLIENT ]
Personal Project
[ ROLE ]
Poster Design
[ YEAR ]
2025
[ IMPACT ]
An ongoing series, 2022–2025 and counting.
Visual culture keeps getting cleaner, faster, and more AI-generated. This ongoing series pushes the opposite way: each poster is built through physical scanning techniques that introduce grain, wear, and imperfection into the process. The result trades the polished surface for something you can almost feel — made, not generated.
[ THE CHALLENGE ]
The rule: nothing purely digital. If a texture couldn't be scanned, worn, or physically damaged, it didn't belong — friction as a feature, not a flaw.




