AI Film

2026

Clay Story

[ CLIENT ]

Bukhash Brothers AI Open Call

[ ROLE ]

Writer & Art Director

[ YEAR ]

2026

A 50 second Father's Day brand film for Bidaya, a fictional fertility clinic. I wrote and art directed it, and made it on my own in three days. The clay world is where AI earns its place.

[ THE CHALLENGE ]

Own Father's Day for a category that sells the medicine, with a message that should be hope. Speak to the prospective father, not the patient, and build brand affinity through feeling, not statistics, without ever naming the treatment.

Clay Story is a 50 second Father's Day brand film for Bidaya, a fictional fertility clinic, made for the Bukhash Brothers AI Open Call. The category sells the medicine, but the message should be hope. So the film speaks to the prospective father, not the patient, and never names the treatment. The idea came from my own 6 year old son, and the joy he brings into my life.

The dad is every father a viewer could become: patient, playful, and sure that the small moments matter. The son is who they're doing this for. I built both as turnaround sheets first, then as clay figures, and matched their wardrobe colours across the real and clay versions so they read clearly in both worlds.

The film lives in two registers: a grounded home, and the child's imagination. The father and son at the table could have been filmed. The clay world could not, not by me, not in three days, not at this quality. The point of AI isn't realism. It's everything beyond it.

The voiceover is spoken to the father and kept sparse, so the film carries the emotion and the words only emphasise it. I avoided words like fertility, treatment and clinic. It ends on "Bidaya. Where beginnings take shape."

I ran the whole production solo, so I built a tool to keep track of it. Scaena, made with the help of Claude, holds every scene, prompt and output on a storyboard. ChatGPT Image 2 gave the most consistent turnarounds, so it made every reference sheet. Nano Banana Pro made the scene stills, since its frames felt less synthetic. Kling 3 animated everything in 4K.

There is no one click solution. Shots took many rounds to hold up, I cleaned the stills in Photoshop before animating them, and I moved the final scenes into Figma Weave for finer control over each frame. AI made the turnarounds, the scene stills, the motion and the clay world. I did the idea, story and script, the art direction, the cleanup, and the edit, sound and grade.

The result is a finished film made in three days by one person, with a pipeline I can repeat. I ran out of credits before I could refine some shots, and Seedance 2 would have animated cleaner than Kling, so I know where the next version gets better.