H.H. Sheikha Bodour bint Sultan bin Mohammed Al Qasimi, Chairperson of SRTIP, attended the seventh edition and spoke from the stage. This is the identity the room saw.

Women in Tech reuses the same graphics every year. For the 7th edition the theme moved to sustainability, so I proposed we rebrand. The client needed specific colours, and they never quite sat together, especially next to last year's graphic elements.

Water is a big part of the sustainability conversation in the Middle East, so the new key graphic had to feel like water. There was no time to build fluid simulations in 3D, so I tried different image models, from Midjourney to Nano Banana Pro, until one gave me the look I wanted. A few of the explorations along the way.

This one did. It reads as liquid glass, and it carries the purple and olive inside it, so the colours finally work together. Cut out on transparent, it could go anywhere: a 7 for the edition, ribbons and waves for banners and stories.

The teasers came first: the 7 to announce the edition, then the invitation with the water form framing the stage.

Each speaker got an announcement built around the same form.

The icons are isometric glass too, with olive-gold accents, so practical details like the date, the location and the speakers sit in the same material as the key graphic.

On the day, the graphics ran on the main stage screens.