Brand Identity
2022
Savannah
[ CLIENT ]
Savanah Innovation Labs
[ ROLE ]
Identity Design
[ YEAR ]
2022
A Sudanese business innovation hub needed credibility with international partners without erasing where it comes from. Working from local cultural cues and the visual language of global tech brands, the identity pairs restrained gold linework and generative sun motifs with a confident dark palette. The result is an adaptable system that signals momentum everywhere it shows up — pitch decks, digital, and street banners.
[ THE CHALLENGE ]
Signaling global-grade credibility without flattening local identity — one system that had to survive investor scrutiny and street-level reproduction alike, in a market with no established visual playbook.
The core brand shapes take inspiration from the structure of woven African designs, mainly the Sudanese tabag.
