Brand Identity
2026
Barq
[ CLIENT ]
Sa3i Solutions
[ ROLE ]
Art Direction · Design
[ YEAR ]
2026
Barq works in shipping, courier and logistics — a category crowded with speed clichés. The identity makes speed friendlier and easier to trust: a rabbit, one electric blue on white, and a woven lightning pattern drawn from the name itself, since barq is Arabic for lightning. The system scales from a helmet decal to a full truck.
[ THE CHALLENGE ]
Differentiating from established existing companies.
Barq is Arabic for lightning, so the name already said speed. The tagline covers what speed doesn't — that what you send arrives the way you sent it.
I wanted a pattern that resembled lightning. After trying many variations I opted for this design, inspired by this Gift basket by Elizabeth Hickox, Wiyot-Karuk, ca. 1910.
