Brand Identity
2026
Barq
[ CLIENT ]
Sa3i Solutions
[ ROLE ]
Identity Design
[ YEAR ]
2026
Barq works in shipping, courier and logistics — a category crowded with speed clichés. The identity makes speed friendlier and easier to trust: a rabbit, one electric blue on white, and a woven lightning pattern drawn from the name itself, since barq is Arabic for lightning. The system scales from a helmet decal to a full truck.
[ THE CHALLENGE ]
Differentiating from established existing companies.
The bigger players tend to sell speed. So we wanted a tagline that looked at another point customers worry about and that is whether their parcel shows up intact or their shipment even arrives. Hence ‘Trust Delivered’
We wanted a pattern that resembled lightning hinting at the meaning of the name and speed. After trying many variations We opted for this design, inspired by this Gift basket by Elizabeth Hickox, ca. 1910.
