Visual Identity

2020

Wizera

[ CLIENT ]

Wizera Gamification

[ ROLE ]

Identity Design

[ YEAR ]

2020

How do you communicate play to corporate? — That was the challenge Wizera gave. The identity balances a bold geometric marks and saturated colors inspired by garments from africa to hint at Wizera's origins, with enough structure and confidence to sit comfortably in a boardroom. It now carries the brand across custom board games, workshops, and team-building events.

[ THE CHALLENGE ]

The tension: too playful and boardrooms dismiss it, too corporate and the promise of play dies. The identity had to hold both without splitting the brand in two.